Social Media Management for Private Clubs
Updated: Mar 1, 2022
Social Media is becoming very important in today’s business marketing. 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. However, 80% of companies online are under the impression that they deliver exceptional social media customer service, while only 8% of their customers say that they agree. What is the reality of your online brand?
Private clubs must improve their social media presence in order to stay caught up with today’s trends. Members and visitors always want to be aware of what is going on at their club and the best way to do this is by having a professional and strong social media presence.
And when combined with our award-winning customized content - clubs can extend their marketing dollar, by properly promoting them.
With an increased online presence, members and visitors are more likely to like, comment, and share your club’s posts. This leads to an increase in your club’s organic digital footprint.
Our videos are exactly what your members and followers need to see on social media. We can establish a professional, cohesive aesthetic that will impress them. We will dig deep to find your clubs personality, reflect it in our videos and then market it online. We will pair these award-winning videos with professional photos that have similar lighting and colors so you can have an outstanding social media feed that members are proud of. Here is an example of what we can do to dramatically improve your social media feed and truly create an online brand for you.
Following images and videos, caption content is the second most important part of social media for private clubs. The three types of captions that should be used are: engaging, informative, or promotional. Engaging captions should encourage followers to like, comment or share a post. Informative captions should have important details for members to know. Then, promotional captions should inform members on what’s going on at the club so it can improve attendance at events and, therefore increase revenue. Next, it is important to have the right length of captions on the right social media platforms. Facebook captions should be the longest, followed by Twitter, then Instagram due to the target audiences of each platform.
Finally, the best way to improve content and manage multiple social media platforms at once is through a pre-made content calendar. This ensures each post is getting enough time put into it and each platform maintains a constant online presence. You can use sites such as Hootsuite and Planoly to plan ahead months in advance. A good rule of thumb is to post about once or twice a week across all platforms. It’s also important to retweet or reply on Twitter every other day, share or two posts per week on Facebook, and like relevant posts on Instagram throughout the whole week. Keep in mind, videos are the most interesting content to post on social media when done right - and we do it right. Try to post 1-2 videos a month to each social media platform to maintain a good feed.
At Private Club Films, we excel in video production and social media management for private clubs. Contact us today at https://www.privateclubfilms.com/contact or info@privateclubfilms.com to grow your digital footprint.
By Margaret Pilkington