Trends of Progressive Clubs

Historically speaking, clubs have relied on their reputation to maintain relevancy and by keying in on a perception of historical significance. Whether it’s keeping metal lockers, plaques in the turf where famous shots were once struck or the formality required in the dining room… this mystique, combined with the fact that access is “reserved for a select few” creates exclusivity.

And this tradition isn’t something anyone should shudder completely or ignore. You can still have a respect for tradition, but being “tradition bound” stifles creativity and growth.

Today, there is an obvious progression taking place amongst new-age clubs that are bucking the aforementioned trends. It is becoming more commonplace to find a cutting-edge website or Instagram that displays exemplary footage of what the club has to offer, which previously was only heard or talked about in social circles. That message can now be shared further through social media and a strong digital footprint.

Engaging video on a quality website is what attracts potential new members and lets them envision what could be. This is an opportunity that needs to be taken advantage of.

At a recent FLCMAA education seminar, Joe Krenn, the General Manager and COO at Farmington Country Club was quoted saying “So many clubs start trying to rebrand themselves when they are in the decline and it’s too late…Right when you are growing you have to keep reinventing yourself, and I see this is where our industry is going.” This reiterates the idea of how vital it is to stay progressive, get ahead of trends, and be noticed!

The best way to achieve this is with high-quality professional video. This allows for the capturing of events, updates on new construction, course renovations, brand films, orientation and staff training, etc. You know how gorgeous your club is, how fun your activities are, the feeling of being under par on a sunny, crisp Saturday morning – share it with current and prospective members. Let them see the magic, too.

The power of better video

With years of experience, Private Club Films understands what it takes to convey a certain message or evoke a specific emotion using a high-quality video that a club can take pride in. There are some pretty staggering statistics when it comes to how effective video marketing can be according to a WordStream article.

Marketing Statistics from WordStream:

– Viewers retain 95% of a message when they watch it, rather than 10% when they read it

– Because our brain processes visual data 60,000x faster than text

– 500 million hours of video are watched on YouTube per day

– More video content is uploaded in 30 days than the major US TV networks have produced in 30 years

– Videos up to 2 minutes long have the greatest engagement figures

– Video on a landing page can increase conversions by 80% or more

– By the end of 2019, 80% of all global consumer traffic is going to be video

With all these statistics clearly proving how immensely video can help improve brand awareness and reception of a club, it is clear why progressive clubs have continued to adopt this new form of brand marketing.

If you are not focusing on growing your digital footprint and leveraging the power of video, know that your competitors are. Contact us at or to grow your digital footprint.


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