Why video?

"Consumers Rank Video as Trusted, Most Personable and Authentic Brand Marketing Experience."

  -Yahoo Finance

The FACTS overwhelmingly show that Video is more powerful than anything else:

Why Video for the Club Industry?

Simply put, the opportunity for distinction.

  • Distinction among your own membership

    • Video can provide an internal communication vehicle which elevates your messaging

  • Distinction among prospective members who may have a desire to move clubs

    • Video can provide desire because it's emotional and entertaining

  • Distinction among other clubs in the area, in the state, in the nation

    • Video can show others the level of service, facilities, amenities and play unlike traditional forms of marketing

And distinction ultimately leads to a higher perception of value.

  • Value among your own membership

  • Value among prospective members who may have a desire to move clubs

  • Value among other clubs in the area, in the state, in the nation

 

Still not convinced?

Here is an interesting infographic about the power of online video.

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