Why video?
"Consumers Rank Video as Trusted, Most Personable and Authentic Brand Marketing Experience."
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-Yahoo Finance
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The FACTS overwhelmingly show that Video is more powerful than anything else:
Why Video for the Club Industry?
Simply put, the opportunity for distinction.
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Distinction among your own membership
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Video can provide an internal communication vehicle which elevates your messaging
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Distinction among prospective members who may have a desire to move clubs
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Video can provide desire because it's emotional and entertaining
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Distinction among other clubs in the area, in the state, in the nation
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Video can show others the level of service, facilities, amenities and play unlike traditional forms of marketing
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And distinction ultimately leads to a higher perception of value.
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Value among your own membership
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Value among prospective members who may have a desire to move clubs
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Value among other clubs in the area, in the state, in the nation
Still not convinced?
Here is an interesting infographic about the power of online video.